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Before you can properly evaluate florist software technology it is important to first understand and define your goals. This is the step that is most overlooked by those in the market for a new system. Depending on your specific goal you should focus on researching a different area of the system and set your expectations for return on investment (ROI) accordingly.
Here are the most common goals florists have when planning to implement a new system:
- Increase our marketing and sales
- Reduce our costs of doing business
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